Slow website? I measure it, then I make it fast.
Most of your customers are on a phone, and every extra second costs you enquiries. Google uses page experience as a ranking signal too. I don't throw a cache plugin at it and hope. I measure what is slow, fix that, and show you the before-and-after.
What I measure first
PageSpeed's red score is a symptom. I split the problem the way Google does.
TTFB — the host
Time to first byte. If this is slow, PHP, the database, or the server is the bottleneck. A CDN will not save a sluggish origin.
LCP — the page
Largest Contentful Paint: usually a hero image, a page-builder section, or a webfont. This is what visitors feel.
INP and CLS
Clicks that feel dead (heavy JavaScript, live chat widgets) and layout jump. I only chase these if they're actually failing.
Where WordPress actually gets slow
After years of plugins, photos, and "just one more builder block", Irish small-business sites tend to share the same pile-up:
- Page builders shipping a kitchen of CSS/JS on every URL, including the contact page.
- Hero images still 4000px wide JPEGs, no
width/height, no WebP. - No page cache and no CDN — every visitor runs full PHP. Dublin traffic hitting a US origin makes it worse.
- Plugin pile-up: three sliders, two analytics tags, a chat widget, a popup, and a form plugin that loads on every page.
- Shared hosting upsells. Sometimes the plan really is too small. More often the site was never tuned, and a year of higher hosting would cost more than a one-off tune-up.
What you get
A backup, then the work: compress and lazy-load images, cache + CDN where it helps, remove or replace the heavy plugins, and tune the host configuration. Design does not change.
You get the same tests re-run afterwards. If I look at the site and don't think I can improve it meaningfully, I tell you before you pay.
A one-time tune-up starts at €250. Larger sites and shops may cost more; you get a fixed quote first. Keeping it fast afterwards is the €49/month plan, not a second speed project.
We had our WooCommerce store cleaned up, sped up, and properly optimised — page load times dropped significantly, and the checkout experience is much smoother.
Speed, not slogans
Do I need a new host to make WordPress faster?
Usually not. I measure TTFB separately from LCP. If the host really is the problem, I'll say so and can move the site — I don't push hosting changes that aren't needed, and I don't earn a commission from your host.
Will a speed tune-up change how the site looks?
No. Caching, images, and plugin cleanup are behind the scenes.
What numbers do I get afterwards?
The same Core Web Vitals tests as before, with before-and-after figures in plain English.
Does speed really affect Google rankings?
Core Web Vitals are a ranking signal, and slow pages lose people before they read anything, which hurts you twice.
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